Brandweek (printable version)

March 11, 2002

By David Finnigan
Langers is emblazoning two million labels of its various juices with $2-off discount coupons for DVD distributor SlingShot Entertainment's line of 30 Imax®-originating large screen family-attractive titles, including Bears and Africa: The Serengeti.

"SlingShot provides family quality DVD imagery with a little bit of an educational twist," said Bruce Langer, VP at the family-owned juicemaker. The DVD coupons are on shelf from April until June.

 

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