SLINGSHOT ENTERTAINMENT AND LANGER JUICE COMPANY ANNOUNCE PROMOTION FOR ORIGINALLY PRESENTED IN IMAX® THEATERS
Burbank, CA SlingShot Entertainment, the worlds largest supplier of large format films on DVD, and Langer Juice Company, producer of a full range of top quality fruit juices, will join forces in the first-ever promotion of its kind. Two million labels of Langers 100% Juices will feature key art from SlingShots best selling and newly released large format film titles. The promotional offer will be communicated prominently on the front and side label panels.
promotion, which provides an instant two dollars off DVD titles Originally
Presented in IMAX® Theaters at participating retailers, will
be on shelves from April through June of 2002 and valid through September
awareness for the promotion will be generated via in-store POP at supermarkets
that carry Langers product. Additionally, the promotion will be
featured on Langers website www.langers.com
and SlingShots website www.slingshotent.com/langers
where consumers will be able to purchase DVDs online for two dollars off.
Langers will receive an in-pack offer in SlingShot DVDs for one dollar
off the purchase of two Langers 100% Juices.
are excited to be partnering with Langers on this promotion. They are
a natural fit for us and we look forward to further extending our brand
to Langers demographic, explained Mitch Perliss, Vice President
and General Manager of SlingShot Entertainment.
promotion marks a turning point for Langers, as this is the first time
we have partnered on an instant redemption program, and we look forward
to its inevitable success, said Langer Juice Company Vice President,
Family owned Langer Juice Company, Inc., has emerged as a major force in the very competitive juice industry. Producing beverages in many of the high volume categories that include apple, cranberry, grape, citrus and tropical blends, the Langer brand can be found in major retailers across the west, mid-west and southwest. Recently they have expanded their Langers 100 product line to include nine varieties of enhanced 100% juices, which contain added nutrients, essential antioxidants, minerals and herbs. Langer Juice Company is located in City of Industry, CA.
SlingShot Entertainment is the worlds largest distributor of large format films on DVD and video. Located in Burbank, CA, SlingShot is affiliated with The Enterprise Group, a multi-media conglomerate that provides a variety of world-class services for audio, video, DVD, interactive and live productions. Enterprise Studio was named #2 Mixing Studio of 2001 by Billboard Magazine. SlingShots complete DVD collection ranges from an eclectic mix of movies originally presented in IMAX® theaters to cult and classics films and a host of animated features for all ages.
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